Admittedly, I've always been an Apple guy. The interface was always more intuitive for me, and I just wanted my computer to be a tool, not a hobby. I wanted it to be seamless with the function I wanted it to do, and I wanted what interaction I did have to be esthetically pleasing. Like cooking in a pretty kitchen.
Now you don't need a pretty kitchen to cook a great meal, but I prefer it. Some of the best cooks I know have chaotic kitchens with pots and pans everywhere. And their food is great. But I end up frazzled in that kind of kitchen.
But Mr. Jobs, well, he saw further. He saw past just making a pretty kitchen, and wanted you to have an entirely new perspective on cooking. It's still cooking, but you can do it in a new way.
iMac, to iPod, to iPad. All of these devices are changing how we view and handle information and so many of the outcomes of these. The portability, the effortlessness of the interface. These let us focus on the task, not on how we do it.
And that, in my mind, is what good design is all about.
Culture when it takes us captive
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